Free traffic Twitter
Good for business? What do you think?
Some marketers hate twitter, but they still use it because it works in bringing in traffic.
When Twitter first came out I felt it was unessential for my business. How could it bring in free traffic to my website? Most marketers still feel this way. Could it be because of not understanding and not having the correct information?
When trying to find out about all this, I’ve realized everyone has their own views. Some say automation is not good, some say it is. Some say an automated direct message is great, some say it’s not.
I guess it all depends on what will work for you. I’ve come to the conclusion that there is no right way or wrong way but you sure have to have some knowledge to know how to work Twter to cut through all the twter confusion and make your own decisions.
Get a pen and jot down key important points here so the next time you’re on Twter you can have a good understanding about what to do.
(I want to get my message across but don’t need to be penelized for keyword spam so for the purpose of this blog post Twitter will be spelled Twter )
If the reason you’re not into Twter is because you think, who cares what I had for lunch today. Well you’d better think again because Twter is big and growing every day and you don’t really have to let people know what you had for lunch.
Instead, just like in email marketing provide value. I’ve been doing some homework on the subject and want to share my findings and I’d like it very much to know what you think about Twter. Add something by commenting so we can all learn something new.
Whether you like Twter or not it’s everywhere! On the news, in advertisements on and offline. Businesses and major corporations are jumping aboard this band wagon and so should you!
I can understand why Twter can turn a lot of people off. Using it can be very frustrating because it seems all you see is an endless sea of fluff.
If you provide great content on Twter you will stand out because there is a lot of mambo jumbo on there.
Weeding out the good stuff and providing good stuff is the key for making Twter work for you.
Look at Twter from the standpoint of getting quantity over quality because it can grow to be a very crowded confusing place, bottom line Twter works.
If you are going to use Twter for quality people it’s just going to grow to the point where it’s going to be difficult to keep up with each individual person. Yes get quaility people but when you grow it’s going to get out of control. Select as many quality people as you can and keep tabs on them. Make a list if you wish.
On the other hand, looking out for and giving out quality is very important. The larger the number of followers you have the bigger your network. The bigger your network of followers the better everyone is likely to see your tweets.
As a marketer I’m sure you’re hearing about Twter a lot these days. Are you utilizing your traffic streams to full potential? If you don’t do something about it, you will most definitely be missing out on free traffic, meeting new people, building your list and making sales.
Here’s a good way to look at Twter so you’ll be able cut through what seems to be like a crowded mall during Christmas time.
What is Twter? It is a microbloging site meaning people can read and send other people updates (tweets) up to a 140 words. So how many times did you go to the bathroom today? That’s what I first thought when I first heard about Twter.
There are many ways you can use Twter depending on your needs. People sign up for it for many different reasons. It can be used to stay connected with family, friends from all over the world. School mates, work mates, groups etc..
It can also be used for business and to stay updated with professionals or it can be used to get huge exposure. Provide value and people will get to know who you are.
Same rule that applies for list building applies for Twter. Don’t sell all the time. Outright selling should be kept to a minimum it will turn people off. It will also turn Twter off. You can get your account suspended if done too much, especially if you are sending out direct messages to everyone about your product (spaming).
There is a right way and a wrong way to do it. If you do it the right way you will get lots of followers. As for us marketers we should open an account based on our niche.
In fact we should open several accounts based on variations of the same niche or if you have other niches it’s a good idea. The point here is Twter has limits on how many people you can follow.
You can only follow 10% of the people following you. For example: If you have 2000 followers you can only have 2200 people following you. Having other accounts you can get more people following you thus more followers over all and still keep your Twter limits sound or the way you want them to be. It stands to reason for the most part when you follow someone they will follow you back.
Every one is different and I try to keep the people I’m following lower than the people that are following me (my followers). That way I’m not only safe with the limits but it also shows you have more followers. I think it’s a good thing for people coming to my Twitter account to see.
I see a lot of good marketers that have more followers than people following. I believe I’ll get more interaction and free traffic to my blog when people see that I have more followers than people I follow. If you know of another reason for this, lets all find out by leaving your comment below.
So to keep an eye on your limits. It’s a good idea to unfollow people from time to time. Note that Twitter does not like that you unfollow a whole bunch of people and then right afterwards you follow a whole bunch of people. That’s not how to do it.
When you are reaching a high following mark (you can have your own custom limits, just make sure you know Twter’s) it time to unfollow some people. It could be every two weeks, every week or even every 4 days. It all depends on the rate your following and the way your follower numbers are going, don’t unfollow everyday though. If you have a busy account wait a least 3 days before you unfollow.
Twter is all about establishing yourself as a valuable resource through the content you provide. Then if you have something you want to recommend, people will listen. Think about Twter as sharing information about your niche and you will build very good relationships.
One way to gain respect on Twter is to re-tweet. Meaning if you see a good tweet you like, you can share it with your followers by re-tweeting. Also the person who originally tweeted should thank you and start re-tweeting your tweets, it’s one of the great ways to build relationships. Do this everyday. Go down the timeline and when you spot a good valuable tweet, re-tweet it. Don’t re-tweet junk.
So if you are providing good content people will re-tweet your tweets as well. The more re-tweets the better it is for everyone so you should always be on the look out for good tweets to re-tweet.
Giving a link to your squeeze page in your valuable tweet can truly build your list to provide more valuable content and make sales because if someone re-tweets (shown by a RT in the tweet) your tweet and someone else re-tweets and so on depending on the amount of followers they have your tweet can be exposed to thousands upon thousands of people.
There is nothing wrong with linking to a sales page in your tweet from time to time but I think people are more likely to give you their e-mail address for more information though. Once you have that e-mail address you can sell at the proper time through your auto-responder.
As with any social media DO NOT PROMOTE YOUR BUSINESS first. Think of Twter as a whole bunch of people at a party. You wouldn’t just go up to someone at a party and start pitching your business right off. Talk about anything, get to know each other. Have people get to know you.
Don’t have the attitude that it’s all about you. Don’t constantly send tweets to your stuff online. Send out popular content from good sources. Some places where you can find popular tested content online are:
http://www.stufftotweet.com – find popular content from various social media.
http://www.digg.com - Here you can target your niche and use popular content. Just do a search and use the most dugg button to get the best diggs. You can find the button using the best match tab.
http://www.alltop.com - This is really cool. This site is like a magazine rack you can customize to your needs. This site updates the most popular topics every 24 hours.
When it comes to promoting your own stuff on Twter do more interacting (value tweets, tweeting about other peoples good content) than pitching out your own stuff.
Everyone’s got different views and there is no exact number but to keep things efficient I would say for about every six valuable tweets you offer from other good content, provide one or 2 tweets to your content. Don’t forget Twter is a form of social media, not advertising space.
When on Twter make sure you are following active people. Look at when their last tweet was. You don’t want to be following people who are inactive, it’s just a waste, so keep note.
A good thought being you only have 140 words to use in a tweet is to make your tweets like attention grabbing headlines in a newspaper.
If using a Twter management system- make your tweets stand out by tweeting in blocks of 3 or 4. Make the first 3 tweets good content from various interesting sources and make the last tweet link to your squeeze page or where ever you want in order to monetize. It will show up first in block being that you entered it last.
Tweet your past blog posts titles, don’t forget to shorten the url by using bit.ly just type in bit.ly into your address bar. Don’t use dot com or anything else just bit.ly
Tweet some of the key content in your past blog posts. Don’t forget to shorten the url by using bit.ly
Make sure you make a good amount of tweets with no links in them. (Twter is watching)
Drilling the thought- When do you think is the best time to tweet? http://webanalysis.blogspot.com/2010/07/best-time-to-tweet.html#axzz1I0fIledC
Use a great Twter/ social media management system where you can automate a lot of Twter chores and schedule your tweets so they post in blocks + so much more.
15 is the maxium number of characters you can have in your user name
250 is the number of direct messages you can have in a day.
1000 is the maximum number of tweets you are allowed to make in one day. http://www.mediabistro.com/alltwitter/twitter-limits_b5697
RT means re-tweet
@ means AT- When you want to reply to someones tweet use the @ sign
DM means direct message
It’s best to use the symbols at the end of your tweet so you can read the message first. For example: Hey I really liked that @ twter username OR Want to know when the best time of day is to tweet? [the link] RT
Oh…and once you set up your Twter account don’t forget to share the knowledge in this post. Tweet this post by clicking on the Twitter box on the right hand side at the beginning of this post.
Twitter Video series Learn more- Click Here!
Share this knowledge on facebook as well by clicking the share/save bar below.
As with all my posts I hope you got something out of it.
So what do you think about Twter and getting some free traffic to your blog, squeeze pages, etc. Share your views by leaving a comment.
Got any more suggestions or valuable information/tips about Twitter we can all learn? Let us all know below.
Until next time,